It’s no secret that consumer habits have changed recently. SEO has become an essential, and arguably the most important, marketing channel that organisations of all sizes need to include in their digital marketing strategies.
With more consumers heading online, developing the visibility of your website and how it is presented in Search Engine Results Pages (SERP) can be the difference between stagnant campaigns and exponential business growth.
Search engine marketing has evolved past the point of simply optimising for desired keywords. It now requires strategic, multifaceted plans that incorporate all aspects of digital marketing techniques for a 360-degree approach.
As an SEO agency, we have helped organisations like yours develop their online marketing strategies, achieve goals they didn’t know possible and improve their bottom line.
All of the following features need to be considered when producing an effective SEO strategy; and at Prototype Creative, we are masters of all, Jack of none.
We develop your on-page content to improve your visibility for key search phrases in search engines and engage with your target audience. From speed testing to keyword research, your website will get everything it needs to tackle it’s search engine optimisation issues effectively.
Using outreach marketing and link building techniques, we increase trustworthy traffic routes to your website, meaning higher site authority and greater ability to rank where you need to.
It’s not enough for your website to be attractive for users, it needs to be attractive to search engines. We’ll make sure that the crawlers find what they’re looking for and index your content accurately.
From the smallest of start-ups to multi-location corporations, footfall, store visits and directions are still vital for the majority of companies. Expand your visibility past the ten blue links and take up more space on page one of the SERPs and get your business noticed by those around you.
Be seen by your ideal audiences, streamline your processes and drive online sales. Using our SEO techniques, we will turn casual browsers into repeat customers.
Conversion Rate Optimisation (CRO)
We believe in exponential conversions. Through detailed research and robust multivariate testing, we can give you an in-depth picture of how well our search engine optimisation tactics are working, so you get the results you’re after.
Press Releases have had a facelift. We develop your brand awareness, recognition and sentiment.
The Prototype approach to SEO marketing
Whether you’re the Marketing Manager of an international company or an owner of a small, local business, SEO can be a daunting task. Even thinking about schema and XML can bring on a migraine.
We conduct a full review of your current search engine optimisation activities, researching consumer trends and behaviour, keyword performance and competitor positioning. From this, we let you know exactly where you stand within your industry, helping us to work with you to formulate successful next steps.
Time to get serious. Every reputable SEO agency will tell you that search engine optimisation is not an overnight fix, it requires a long-term strategy that plays to your strengths, takes advantage of competitor weaknesses and delivers constant streams of quality traffic to your website. Any agency that guarantees you quick results will most likely be telling you some porkies or using black hat techniques, potentially compromising your credibility and ranking capabilities.
The Prototype Creative team is here to provide their valuable insight into how you can achieve search engine marketing success, often incorporating content marketing and conversion rate optimisation to your digital standpoint.
Being driven by data, our SEO campaigns not only have clear targets but clear methods in how we will execute them. Giving you the reassurance that we are delivering quality results based on thorough investigations.
We’ve gotten to know your business, industry and customers, now it’s time to implement ethical strategies that are focussed on achieving your business goals. We are honest and open about what can be achieved through SEO and what can’t.
At Prototype, we will never offer off the shelf, out of the box SEO packages that aren’t right for your business. For search engine optimisation to work effectively, it must be bespoke to you and your business.
Our dedicated digital marketers will break down the strategy into achievable tasks and ensure that these are delivered on time and to the highest of standards. Consistency is key and we are known for providing consistently high-end service.
With an average of 3,200 Google updates a year to their search engine algorithms, it’s enough to put more people off trying to optimise. Us… we love a challenge and we’re all about making sure we stay at the top of our game. That’s why, at Prototype, we are the ones eagerly awaiting updates, not the ones dreading them.
You would be forgiven for wondering how anyone manages to stay on page one of search engines with all these changes, but us SEOs still have a whole host of tricks up our sleeve.
We understand that search engine optimisation is not clear cut when it comes to reporting on ROI, but we can provide regular updates on your activities, strategy and performance. Over time, real results will begin to emerge. That's when we ask for our Christmas bonus. Just kidding!