In today's visual and sophisticated age, branding is absolutely key to attain a competitive advantage. In a busy and crowded marketplace where different companies are vying for attention, a strong brand helps your business to stand out and be recognised by your customers.
If you are looking to get your business off the ground, we can start from scratch and design everything you need to make those challenging early stages, well… a little less challenging.
appraisals/corporate identity consultancy
Our expert designers will review your current corporate identity, and give unrivalled advice on where to go next to take your business to a higher level.
Developing a strategy with us is the best way to ensure long-term success for your organisation, and our designers are adept in generating a plan of action.
Graphic design is constantly evolving, so if you have something creative lined up but don’t have the resources to see it through to completion, Prototype has the knowledge and skills to produce creative projects of the highest standard.
Every business needs a refresh now and again, we’re here to tap into your brand potential and make sure you shine in front of your customers. With one of Prototype’s dedicated designers, we will assess your current designs and give them a new lease of life, powering your business forward.
logo design/corporate identity design
Logo design and corporate identity are one of the most important pieces of graphic design a company can need, so you must get experts in to create something special. P.S. That’s us!
The rule book of your designs. Corporate, or brand guidelines are essential for larger businesses and organisations who are looking to create consistency throughout departments.
organisational branding assets
Brand assets are what set your business apart from the competition. Allow us to design the perfect way to help you stand out from the crowd.
Our team of branding professionals are true subject matter experts in rebrands, with broad cross-sector experience in branding for start-ups through to blue-chips. We offer a full-service in-house creative department with the skills and expertise you need to develop and roll out every aspect of your new brand.
Our branding team will work your business through every element of the brand development process, engaging with your decision-makers to establish your corporate identity, values and the intricate customer experience. They will carry out market research to establish your competitors before assessing your brand position and strategic development needs.
faultless brand design and delivery
Leave everything up to us. We produce logo design options and accompanying creative elements that will define your whole visual identity - including typography, images, copy styles, graphic devices and colour palettes.
Once approved, we then produce your new branding in all formats, for printers, web developers and your staff to use successfully.
To ensure successful application of your new brand design, we also design your new corporate guidelines to guarantee ongoing consistency and solidify your business’ core values to every stakeholder, ensuring they can successfully use and engage with it.
internal communications support
We deliver in-house brand rollout sessions as required to get your team on-message and excited about what this means for your conversion strategy and bottom-line ROI. We can also produce templates to make the production of ongoing marketing collateral simple - both for print and digital - and we can apply your new brand to all of your marketing and sales assets to prepare for the rollout.
For many of our customers, we also take on an ongoing role in the branded design, management and marketing collateral production - so that your managers can focus on what they do best - delivering their operational responsibilities - and so that you do not need to retain an expensive in-house and permanent resource. We also support businesses with their ongoing brand design strategies to ensure maximised value and success in the marketplace.
flexible packages around your needs
Our retained services packages are entirely flexible and customised around your unique needs, and we offer excellent value for money.