Trukie is a job marketplace startup business based in Australia that matches and connects truck drivers with businesses and businesses with truck drivers.
They wanted app based technology that would allow businesses and drivers alike to select the criteria that they were looking for and be presented with matches. A little like Tinder for truck drivers & businesses… creating a professional match made in heaven.
The design process
First, we had to design the application, website & logo for this business. This was an exciting challenge for our team.
The logo was designed to imitate a steering wheel and be simple, memorable & iconic to the new Trukie brand.
The interface of the application included a day & night mode with a simplified sign up process. All designed by our in-house team using the Trukie brand guidelines that we developed. The website was created to promote the app to truck drivers and be an environment where employers could advertise their jobs, this was also designed by us.
As a final part, our design team created two animated videos, one for employers and one for drivers, which promoted the ease of use to the end-user in a short timeframe as opposed to reading a page of text.
Developing the app
The app was created to link drivers to jobs, our development team created the app and added features such as tinder style swiping on search results, the ability to enable push notifications & location based (GPS) search filtering. All of these features made the application easy to use and simple.