One Resource had a fairly standard looking website that wasn't very memorable, was difficult to find jobs and had no features to make people return.
We flipped the script. Vibrant colours were taken from the logo to brighten up the website. We made the search function the most prominent element on the home page and even featured some of the jobs to improve usability.
Small characters were intruduced, like borrowers, to represent the people at One Resource working behind the scenes and give people something to remember them by. And circles were used throughout to reinforce the brand logo.