When Nutrabaits approached us, they already had nice packaging, brand colours and a strong market but their website didn't compliment it.
We used the packaging as inspiration and made the majority of the website black with highlights in yellow to really make them stand out. Another element of the packaging that inspired us was the windows to see the actual product. We used photographs of products pouring out of tubs instead of sealed up ones. We even videoed one tipping over with the bait rolling out.
The design of the website also included an icon set designed just for them which was an excuse to draw some fish.