The Client
Nutrabaits was established in 1986. They are a business specialising in nutritionally researched baits for carp. Their brand has a strong distributor network and an online eCommerce store that is recognised globally.
When Nutrabaits approached us, they already had nice packaging, brand colours and a strong market but their website didn't compliment it.
We used the packaging as inspiration and made the majority of the website black with highlights in yellow to really make them stand out. Another element of the packaging that inspired us was the windows to see the actual product. We used photographs of products pouring out of tubs instead of sealed up ones. We even videoed one tipping over with the bait rolling out.
The design of the website also included an icon set designed just for them which was an excuse to draw some fish.
Compliment Your Brand With A Website
One thing you’ll never get when you work with Prototype Creative is a one-size-fits-all solution. We believe that true growth is derived from offering bespoke packages, tailored to your individual needs. So, if you're looking to develop your business for the long-term, we have the creativity, the experience and the White Goodman swagger to take you there.
