Inoxko came to us with a cool name but a logo from the 80s.
Our design team used elements of the old design to refresh the brand and bring it up to date. The circular shape was inspired by the previous logo, but we wanted to emphasise the global deliverability of Inoxko and hint at the rolls of steel, so we made the whole thing out of circles.
The font was updated from a tall, thin, serif font to a wide, fat, sans-serif font that appears strong like the product.
The website was designed and built to follow this ethos and emphasise quality, strength and efficiency.