why pixel perfect?

What is a pixel?

A pixel is a microscopic illuminated panel on a screen. These are getting smaller and smaller as technology improves. You may have heard of the resolution 1024x768? Think of your screen like a table, A 1024x768 screen has 1024 columns of lights and 768 rows.

Right, down to the nitty gritty.

Decimals are the enemy... But as well as that, not a single developer will code an element 50.275 pixels tall so the designer shouldn't create it at that size. Some will. We know for a fact that not all digital agencies create pixel perfect layouts but we're not like other agencies.

Pixel perfect layouts also mean that the PDF visual that we create for a client in the design stages is an exact representation of the finished website.

Why is that important?

If the website is going to look exactly like the visual, anything that doesn't look right can be changed in the design stages before we have committed to the build (saving time, a lot of back-and-forth and hacking at the HTML to change something that the developers build so elegantly).

Instead of Adobe Photoshop (photo editing software) that is chosen as the web design platform for some digital agencies, we use Adobe Illustrator, a programme designed to work with immense accuracy. From there, we import the artwork into Adobe XD and link it together to create something that mimics a working site, but for this article, lets stick to the pixels.

What does that mean for our clients?

They can sign off a visual at the early stages of a project knowing that when they get the finished website, it will look identical to the visual, down to the pixel.

How can you argue with that?

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