As a creative agency, we don’t just specialise in one service. We are proud of each service we offer, from web design to development to graphic design, digital marketing and others. Today, we want to shine a spotlight on our brilliant front-end developers, Scott, Mike and our development lead Carl.
It isn’t often we speak specifically about each department, but with more people beginning their careers online, now is a really good time and we figured this may be useful for potential clients to see how our front-end works.
Get seated, buckle up and hold on as we break it down…
So, what exactly is a Front-End Developer?
A front-end developer is someone who implements the elements of a website that an individual can see and interact with. They are the ones to put in place web designs, so they are usable and responsive to visitors. Front-end developers are the link between client, design and tech. They really are magic, aren’t they?
We are sure you will have heard many creative agencies or people who have an interest in the online world continuously speak about how websites need to be fast, responsive, attractive and create a good user experience as a whole. Well, these brilliant front-enders are responsible for these attributes that websites require for the best engagement. This then links to the digital marketing side of our company, because we need the best website possible to be able to optimise it for search engines and drive the most traffic.
Roles and Responsibilities of a Front-Ender
Regular maintenance and website updates are a common part of their job alongside resolving any problems that occur. Making sure that any updates or changes to a website don’t affect any other features is important for a front-end dev, they are there to ensure processes run smoothly without causing issues that could potentially ruin a website’s features or reputation. Smoother than butter.
Skills of a Front-End Developer
When we speak about the skills that a front-end developer should have, we are being more specific to ones that they require more so than generalised ones to actually do their job and make them good at it. So, this doesn’t mean we say you have to be good at communicating with multiple sources and forget to include you should be punctual. Chances are if you’re continuously late to any job you aren’t going to be there for long. Sorry to break it to you!
We figured we would break the skills down old style for you, with some lovely bullet points…
- Prioritisation - If you’re a front-end developer working with multiple clients, the most obvious skill you require is the ability to multitask and prioritise the most urgent tasks first. One client’s website issue may be more important than the one you are currently working on, so being able to pivot quickly and resolve the issue then return to your previous client is a skill that front-end devs require.
- Communication - Every job requires you to have a good standard of communication, front-end development is no different, but you need to be able to speak to multiple teams of people from designers to clients in order to stay updated and in the loop with the progress of tasks.
- Traffic/User Concentrated - Everything a front-end developer does is catered towards user experience and making their time on a website seamless and enjoyable. From this, they need to be able to put the user in the centre of their work and constantly be aware of how what they do will affect the visitor’s experience.
- Understanding of design and digital marketing processes - This one is often overlooked. As front-enders usually work with other professionals such as digital marketers and designers, they need to be aware of how they work. Knowing basic digital marketing principles such as SEO and what it is as well as the marketing funnel allows them to be aware of if what they are doing will positively or negatively affect these.
There are many more skills required to be a dev working on the front-end, but we feel these are the most important from our experience.
On that note, we hope we have enlightened you on all of the details of a front-end developer today… don’t tell our devs that we have given away all of their secrets, will you? If you’re needing some front-end work doing on your website or design work, get in contact with us today to speak to our experienced team and find out what we can do for you.